Kids & Family Activity-Based Branded Merchandise -
WHY BRANDS ARE SHIFTING FROM DISCOUNTS TO PARTICIPATION
Activity-based branded merchandise creates stronger customer engagement than traditional giveaways because it encourages participation.
When a child has a reason to come back - a collectible to find, a kit to build, a badge to earn - the whole family comes back. Activity-based merchandise creates return visit behaviour that a discount simply cannot replicate.
Families remember experiences, not price points. A child who builds something in your store associates your brand with creativity, achievement and time well spent. That emotional connection stays long after the promotion ends.
Discounts erode margin and train customers to wait for the next sale. Activity-based merchandise programmes drive equivalent or greater repeat visit behaviour without touching your price architecture.
A series of branded collectible figures, cards, miniatures or characters - released in sets with enough variety to drive multiple return visits. We design, manufacture and deliver the full series, including packaging and display units.
Branded in-store workshop kits where kids build something hands-on during their visit - guided by store staff using Novelli-designed materials and toolkits. Families stay longer, spend more and associate your brand with a positive shared experience.
A branded buildable kit - wooden, cardboard or plastic - that families take home and assemble together. The product keeps your brand present on kitchen tables and bedroom shelves for days or weeks after the store visit.
A structured loyalty mechanic where kids earn badges, certificates, stamps or progression rewards across multiple visits. The completion drive is powerful - families return specifically to advance through the programme.
Halloween craft kits, Christmas build sets, Easter activity packs - that give families a reason to visit during key retail periods. Designed around a specific seasonal moment with strong take-home play value.
A branded merchandise product where a portion of proceeds goes to a nominated charity or community cause. Creates positive brand association, earned media coverage and purchase motivation beyond the product itself.
Novelli consistently delivers outstanding service and are highly responsive and always willing to go the extra mile. Their commitment to innovation and creative design makes them an invaluable partner in driving growth and differentiation in our product offerings.
MCDONALD'S & RONALD MCDONALD HOUSE CHARITY (AUSTRALIA) - RECORD RESULTS FOR MCHAPPY DAY
Find out how our big idea, a lot of persistence and some world leading product innovation lead to a record McHappy Day fundraising event for Ronald McDonald House Charity.
BUNNINGS WAREHOUSE (AUS/NZ)
MERCH FOR THE BIG GREEN SHEDS
Novelli produced branded merchandise for Bunnings Warehouse that tapped into the retailer's fiercely loyal customer base, with several projects going viral across Australia and New Zealand. It's a powerful reminder of what the right ranged SKUs and staff gifting merchandise can do when a brand already has the love of its audience.
VOLTEX ELECTRICAL (AUS/NZ)
THE TOOLS FOR A VIRAL GWP
Novelli helped Voltex Electrical reward loyal customers and drive larger orders through a gift-with-purchase promotion targeting electricians across Australia and New Zealand. A custom tool kit turned a straightforward trade promotion into a powerful incentive - showing how the right branded product, backed by solid logistics and sourcing, can deliver real commercial results.
ACE HARDWARE (USA) - DRIVING SUCCESS IN THE IMPULSE BAR
Ace Hardware were looking for a way to drive sales in the impulse bar area. We developed custom NovaBrix building brick sets - and what started as two products has grown into a successful retail revenue stream, now ranged across Ace Hardware stores in the United States.
