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Novelli - ASB ST John Ambulance Revised.00_01_13_14.Still083

ABOUT US

WE ARE A GLOBAL COMPANY WITH A RICH HISTORY

Novelli is a family-owned business with almost 100 years of experience developing quality merchandise.​

The company was born in New Zealand, a breath-taking country where isolation breeds innovation and demands integrity. While Novelli is still based out of New Zealand, we have offices worldwide with team members ready to assist clients anywhere.

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Novelli [no-vel-li]

1.   From the Latin 'novus'; [adjective] meaning young, fresh or new 
2.  Novelli [noun] A fifth-generation family business established in New Zealand in 1931

 

NOVELLI'S PROUD HISTORY

  • Our history-02

    1931 - COMPANY BEGINNINGS

    The Pinker family started manufacturing New Zealand made garments, predominantly wet weather clothing and outdoor apparel, at their premises in Queen Street, Auckland. (Pictured: 1931 Harris Langton Ltds beginnings).
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    1940s - WARTIME EFFORTS

    The business becomes New Zealand’s leading raincoat manufacturer securing an agreement to supply the military during the Second World War. (Pictured: Model in Rainster raincoat 1951).
  • Our history-01

    1950s - GROWTH

    By 1950, the family business had grown to employ over 250 staff. This resulted in a move to a new, larger premises in Auckland as well as diversification into the bulk fabric and lingerie markets. (Pictured: Aerial view of Auckland CBD, Harris Langton was in the building centre right, 1944).
  • Our history-04

    1960's -

    During the 60’s, the company sold its outdoor apparel arm of the business and expanded their bulk fabrics and lingerie arms. Manufacturing plants were set up by the company in Takapuna, Milford and Tauranga. (Pictured: Harris Langton, 428 Queen Street).
  • Our history-06

    1970s -

    The business moved again to a more suited premises on Broadway in Newmarket.  During this time, the company began importing specialised fabrics such as lace and silk to manufacture women's night gowns. (Pictured: Harris Langton building Newmarket 1971).
  • Our history-07

    1980s - BULK FABRICS

    The lingerie arm of the business was sold (and still forms part of Bendon/Berlei today).  The bulk fabrics business developed and so did a blank t-shirt range.  The company moved to Wellesley St West.  In the 1980s, the business went on to become a leading importer of apparel. (Pictured: 87 Wellesley Street West, Auckland building)
  • Our history-08

    1990 -

    By 1990, the company was the largest supplier to the New Zealand apparel market.  This is in addition to becoming specialists in merchandise sourcing. (Pictured: 1994 Airport Oaks building).

  • 2000s -

    Expansion saw the company become a significant player in the promotional apparel and merchandise markets throughout Australasia.
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    2005 - AUSTRALIA

    Novelli was registered in Australia.
  • Our history-09

    2010 -

    Expansion saw a move to a large new building in Albany.  Novelli diversified into importing customer promotional apparel and merchandise to the corporate sector.

  • 2011 -

    The business purchased two New Zealand apparel companies - Glenbrook Apparel and Cloud Clothing - to increase market share in wholesale garments.

  • 2015 -

    Novelli is the largest stockist of blank apparel in New Zealand and a leading importer of promotional products to large corporates in both New Zealand and Australia.
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    2015 - NOVABRIX

    Novelli designs and produces a new building block brand - NovaBrix.  The first set produced was for the successful ASB Little Ambulance campaign.
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    2019 - UNITED STATES

    Novelli opened it's first office in USA.

  • 2022 - EUROPE

    Novelli registers an office in Netherlands - Novelli's first in Europe.  

  • 2024 - UNITED KINGDOM

    Novelli registers an office in London - it's first office in the United Kingdom.
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    TODAY -

    In its 5th generation and still going strong…Novelli is revolutionising the promotional marketing strategy! (Pictured: Auckland New Zealand office building).
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Our Mission

Our Mission

To be the world’s most loved creative merchandise agency.
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Our Why

Our Why

We believe in unleashing energy through positive connections. ​

Our niche is that we connect significant brands to their customers.

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Our Core Values

Our Core Values

  • Grit​
  • Growth Mindset​
  • Courage​
  • Inventive​
  • Contagious Energy

WE ARE THE NOVELLIANS

The team at Novelli are industry leaders and specialists with broad talents, extensive experience, and above all else, a passion for doing great work. We’re naturally curious change-makers who thrive on collaboration.  
We love what we do!

INTERESTED IN JOINING OUR TEAM?

We’re an innovative group who push ourselves to ‘think beyond the norm’ – and frequently reinvent that norm!

We provide a fantastic team atmosphere that fosters continuous learning, new adventures, and where contributions are both encouraged and acknowledged.

Do you believe you have what it takes to join the Novelli team? Share your story with us, and if we have any fitting positions, we will reach out to you.

CONTACT US

OUR ACTIONS SPEAK FOR THEMSELVES

For over 90 years, Novelli has prided itself on developing relationships that are built on trust and integrity. 

We always aim to be transparent , morally ethical and to treat our clients, suppliers and team members with respect.

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