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Smiling women organising event for breast cancer awareness on a sunny day

FUNDRAISING

DIFFICULTIES OVERCOMING DONOR FATIGUE?

OUR UNIQUE & TANGIBLE REWARDS GET MEANINGFUL RESULTS

For some organisations, fundraising is a constant (albeit difficult and resource consuming) necessity. Donor fatigue is a persistent challenge and the days of collectors standing on street corners is gone. There is also a greater reliance on external parties to bring fresh and new fundraising ideas to the table.

While it is often easier to use online donation facilities to drive campaigns, brands could risk losing the opportunity to build longer, deeper connections with their customers.   ​

Novelli understands that donors respond more favourably when there is a tangible reward.  Plus, unlike simply pressing a button to donate online, receiving a quality, tangible reminder of your brand's charitable activities is an amazing opportunity to build long term brand association.

FUNDRAISING
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REWARDS INCREASE MOTIVATION
REWARDS INCREASE MOTIVATION

Behavioural economics reveal that the secret sauce to generosity is reciprocity—when people get a little something back, they're more likely to give, and give more!

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ENGAGEMENT AND STORYTELLING
ENGAGEMENT AND STORYTELLING

Reward campaigns often weave a captivating story and eye-catching visuals that charm donors, forging a deeper emotional bond.

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TEXT TO DONATE IS LOW FRICTION, BUT ALSO LOW YIELD
TEXT TO DONATE IS LOW FRICTION, BUT ALSO LOW YIELD

Sure, texting to donate is a breeze, but that same ease can sometimes mean smaller contributions and fewer conversions. Why? Because there's not much in the way of emotional or material motivation to boost those numbers.

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DONOR RETENTION
DONOR RETENTION

When it comes to crafting loyalty and sparking repeat generosity, nothing beats the charm of tangible rewards that truly resonate with donors, making every campaign a memorable and personal experience.

 

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DRIVES SOCIAL MEDIA EXPOSURE
DRIVES SOCIAL MEDIA EXPOSURE

Supporters frequently post photos of their merchandise online, generating organic content and exposure. This kind of peer-to-peer promotion is both authentic and powerful.

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CREATES A SENSE OF COMMUNITY
CREATES A SENSE OF COMMUNITY

Spotting others sporting the same branded gear can spark a sense of unity and rally everyone around the non-profit's mission and values.

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BOOSTS YOUR CAUSE'S VISIBILITY
BOOSTS YOUR CAUSE'S VISIBILITY

When donors sport your branded gear, they transform into mobile billboards for your non-profit. This not only boosts public awareness but also ignites conversations that can lead to even more support.

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COST EFFECTIVE MARKETING
COST EFFECTIVE MARKETING

Investing in branded merchandise is like planting a marketing seed that keeps on growing. Long after the original donation, the merch continues promoting your organization, reaping rewards that far surpass the initial cost.

THESE BRANDS HAVE LOOKED TO US FOR FUNDRAISING HELP

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ACE HARDWARE (USA)

WORKING MIRACLES ONE BAG AT A TIME

Learn more about the reusable carry bag we designed for Ace Hardware and how it has created a win-win-win situation benefiting their stores, enhancing the Ace Hardware brand, and supporting the Children's Miracle Network (C.M.N.) Hospitals.  
An Ace Hardware staff member scanning a reusable carry bag at the checkout
McDONALD'S (AUS)

RECORD RESULTS FOR McHAPPY DAY

Find out how our big idea, a lot of persistence and some world leading product innovation lead to a record McHappy Day fundraising event for Ronald McDonald House Charity.

NovaBrix McDonalds Maccas Makers building brick set
BUNNINGS (AUS)

LOOKING OUT FOR YOUR MATES

Our MATES X Bunnings Hoodie Campaign exemplified the power of leveraging a popular product to drive meaningful social impact.

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ASB (NZ)

TURNING LITTLE AMBULANCES INTO BIG AMBULANCES

The results of this enormously popular campaign over a number of years impacted many communities across New Zealand.  For Novelli, this campaign also saw the birth of our NovaBrix building block brand.

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At Ace Hardware, we've enjoyed a strong and successful partnership with Novelli for many years.  Novelli also produce the Ace shopping bags which are successfully raising significant funds for our charity partner - the Children’s Miracle Network.

Novelli consistently delivers outstanding service and are highly responsive and always willing to go the extra mile.  Their commitment to innovation and creative design makes them an invaluable partner in driving growth and differentiation in our product offerings.

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Sean FlynnMerchant - Ace Hardware Corp (5,000+ Stores across USA)
WE'RE ALWAYS CREATING!

HERE'S SOME MORE FUNDRAISING MERCH INSPIRATION

Red Nose Day merchandise from Novelli
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CURE KIDS (NZ) RED NOSE DAY
CURE KIDS (NZ)RED NOSE DAY

Since 2010, Novelli has produced both branded merchandise and point of sale for the annual Red Nose campaign. As well as designing and producing over 100,000 red noses and counter-top display units, Novelli handled the development and management of the online ordering system for retailers, warehousing and distribution to more than 600 partners across 2000 retail locations.

Novelli was proud to help Cure Kids raise funds and awareness to ensure the charity can continue to fund ground-breaking research to help children worldwide. 

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FOODSTUFFS (NZ) 'KNOW YOUR NORMAL' CARRY BAGS
FOODSTUFFS (NZ)'KNOW YOUR NORMAL' CARRY BAGS

This handy reusable carry bag is to be sold through New World supermarkets nationwide in October 2024 as part of the NZ Breast Cancer Foundation annual Pink Ribbon fundraising campaign.

Ports of Auckland NovaBrix tugboat
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PORTS OF AUCKLAND (NZ) SUPPORTING NZ COASTGUARD
PORTS OF AUCKLAND (NZ)SUPPORTING NZ COASTGUARD

As a charitable organization, the New Zealand Coastguard depends on donors such as the Ports of Auckland to maintain their ongoing presence in the waters around New Zealand. Ports of Auckland collaborated with Novelli to create a variety of merchandise that appeals to  all ages, including t-shirts, caps, drink bottles.  The highlight was a model NovaBrix toy block Tugboat, which is a replica of PoA’s own tugboats in Auckland Harbour. The profits from these sales were donated to the Coastguard.

Plunket non-slip bath mat
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PLUNKET (NZ) WATER SAFETY
PLUNKET (NZ)WATER SAFETY

Plunket and Water Safety NZ worked together to raise awareness of the importance of supervising children when they are bathing.  Novelli produced these Water Safety non-slip bath mats, which were co-branded and packaged in net bags that assisted with storage.

NovaBrix Rapid Relief Team Trailer
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RAPID RELIEF TEAM TO THE RESCUE
RAPID RELIEF TEAMTO THE RESCUE

A RRT Red Tent Event is brought to life with NovaBrix.  Destined for Australia, New Zealand, North America, France, Germany and Sweden, this set was sold with all profits reinvested into RRT to support their charitable efforts.