BUNNINGS WAREHOUSE

When Covid-19 hit the shores of Australia, the in-store kids' birthday parties had to stop due to restrictions. These parties were a sought-after ritual for many families - the stores would normally host these events every week. 

The question was..."What now?"   The team at Bunnings called Novelli with the predicament - how can they keep the iconic instore Bunnings Birthday Party alive during a highly unusual period of Covid-related restrictions?

Birthdays kept coming (Covid could not stop time!) and parents love for the Bunnings brand was there to leverage. In our research, the Bunnings Instore Birthday Parties emerged as a key part of consumers engagement. Some consumers had repeated this experience multiple years running, and regardless of government restrictions, wanted this to continue.

At a time when the importance of mental health and well-being has never been more crucial, Bunnings was looking for a gift for it's staff members which would support their health and wellness.

Novelli identified that journaling (the act of writing down your personal thoughts and feelings) is a simple, low-cost way of improving your mental health. 

Researchers in mental health have found many positive benefits, including reduced anxiety, creating awareness of your own feelings, regulating your emotions, and it may even impact on physical health.​