
BUNNINGS WAREHOUSE
Bunnings Warehouse stands as a beacon of retail excellence, boasting a fiercely loyal customer base that has propelled them to the prestigious title of Australia's Most Trusted Brand in 2024. At Novelli, we are proud to partner with such a respected name, crafting bespoke branded merchandise that resonates with their dedicated clientele.
Our collaboration with Bunnings has allowed us to design some of our most successful and memorable merchandise campaigns, perfectly tailored for these iconic big green sheds. Below, we showcase a selection of our favourite campaigns that highlight the synergy between our innovative designs and Bunnings' commitment to customer satisfaction.
THE OPPORTUNITY
When Covid-19 hit the shores of Australia, the in-store kids' birthday parties had to stop due to restrictions. These parties were a sought-after ritual for many families - the stores would normally host these events every week.
The question was..."What now?" The team at Bunnings called Novelli with the predicament - how can they keep the iconic instore Bunnings Birthday Party alive during a highly unusual period of Covid-related restrictions?
INSIGHTS AND DATA
Birthdays kept coming (Covid could not stop time!) and parents love for the Bunnings brand was there to leverage. In our research, the Bunnings Instore Birthday Parties emerged as a key part of consumers engagement. Some consumers had repeated this experience multiple years running, and regardless of government restrictions, wanted this to continue.


OUR SOLUTION
Novelli brought our creative team together, and through brainstorming sessions, we developed the “Bunnings Kids Party Pack” so you could take the party home.
The pack aligns with Bunnings' sustainability goals since all its components are paper-based and 100% recyclable. It contains everything needed to host an amazing party, including invitations and envelopes, paper plates and straws, name cards, dinner plates, side plates, party hats, wooden utensils, cupcake wraps, napkins, 3m bunting, an 'It's My Birthday' badge, and the box even transforms into a cake stand!
The product ticks all the boxes, being designed by parents for Bunnings lovers.
OUTCOMES
The release of the Party Pack gained global media coverage. News outlets, not to mention social media, went as crazy as the parents who excitedly bought these packs. At the time, this was one of Bunnings most engaged social media releases.
Below is a small selection of the media the release generated -












THE OPPORTUNITY
At a time when the importance of mental health and well-being has never been more crucial, Bunnings was looking for a gift for it's staff members which would support their health and wellness.
INSIGHTS AND DATA
Novelli identified that journaling (the act of writing down your personal thoughts and feelings) is a simple, low-cost way of improving your mental health.
Researchers in mental health have found many positive benefits, including reduced anxiety, creating awareness of your own feelings, regulating your emotions, and it may even impact on physical health.
OUR SOLUTION
Novelli developed a beautifully presented, unique and thoughtful gift - The Wellness Journal.
Suitable for individuals of all ages, genders, and regions, it is a versatile gift that can be tailored to an individual's values and direction.
Packaged in a high-quality gift box with a premium pen, it also has a customizable cover, ample space for journaling, goal setting, and reflection.

ABOUT BUNNINGS WAREHOUSE
Bunnings Warehouse is an Australian household hardware and garden centre chain and has stores in Australia and New Zealand. It is a major supplier to project builders, commercial tradespeople and the housing industry.
As of 2022, the chain has 282 large warehouse stores, 67 smaller format stores, and 32 trade centres and frame & truss sites. The company employs over 53,000 employees. Bunnings won the title of Australia's Most Trusted Brand in 2024.
