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BUNNINGS WAREHOUSE BRANDED MERCHANDISE

AUSTRALIA / NEW ZEALAND

Bunnings has been named Australia's Most Trusted Brand for ten consecutive quarters - a record stretching back to late 2023. (Source: Roy Morgan Net Trust Rankings, March 2026)

It's a title built on something most retailers struggle to manufacture: genuine affection. Free kids DIY workshops every weekend. In-store playgrounds. Seasonal family events. The iconic sausage sizzle. Bunnings has spent decades giving families real reasons to show up - and real reasons to come back.

At Novelli, we've been proud to be part of that story across multiple campaigns and product programmes. From the viral Bunnings Kids Birthday Party Pack that brought the Bunnings experience into family homes during Covid-19, to NovaBrix branded building brick sets that gave kids something to build and collect, to staff wellness journals that showed Bunnings' team members they were valued, to the branded workwear and merchandise we've designed and manufactured for Bunnings Trade - every project has started with the same question: what would genuinely mean something to the people who love this brand?

Below are some of our favourite campaigns from one of our longest-standing retail partnerships.

 

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TOUCH
BUNNINGS WAREHOUSE BIRTHDAY PARTY PACK
BUNNINGS WAREHOUSE BIRTHDAY PARTY PACKCASE STUDY
 bunnings-warehouse-wellness-journal-novelli-staff-gift-tile
TOUCH
BUNNINGS WAREHOUSE WELLNESS JOURNAL
BUNNINGS WAREHOUSE WELLNESS JOURNALCASE STUDY
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CASE STUDY:

BUNNINGS WAREHOUSE KIDS BIRTHDAY PARTY PACKS 

PROJECT

Design a way for Bunnings Warehouse customers to enjoy a Bunnings themed birthday at home

WHAT WE DID

Novelli created the Bunnings Warehouse Kids Party Pack

WHEN COVID STOPPED THE PARTY, NOVELLI BROUGHT IT HOME

For many Australian and New Zealand families, Bunnings isn't just a hardware store - it's part of the weekend ritual. Free kids DIY workshops every Saturday and Sunday. In-store playgrounds. The iconic sausage sizzle. A brand that somehow managed to make a trip to the hardware store something kids actually looked forward to.

And for a growing number of families, that included celebrating Bunnings-themed birthday parties. A celebration that was unmistakably on-brand for a generation raised in the big green sheds.

Then Covid-19 hit. Stores closed. Social gathering restrictions meant families couldn't visit Bunnings, couldn't celebrate in groups and were largely confined to their homes. For kids who loved Bunnings, it wasn't just a shopping trip they were missing - it was a place that had become part of how they experienced weekends and birthdays.

Bunnings called Novelli.

 

THE BRIEF

Keep the Bunnings birthday party alive - in some form - during a period when families couldn't gather in store. The product needed to feel genuinely special, align with Bunnings' sustainability commitments and be something families would actually want, not just a branded consolation prize. 

 

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WHAT WE DESIGNED AND MANUFACTURED

Novelli's creative team developed the Bunnings Kids Party Pack - a complete at-home birthday experience, designed by parents for Bunnings lovers.

Every element was paper-based and 100% recyclable, in line with Bunnings' sustainability goals. The pack contained everything needed to throw an amazing party:

  • Invitations and envelopes
  • Paper plates, side plates and dinner plates
  • Party hats, napkins and cupcake wraps
  • Wooden utensils and paper straws
  • Name cards and 3m bunting
  • An 'It's My Birthday' badge
  • A box that folds out into a cake stand

One product. Everything a family needed to bring the Bunnings birthday home - designed, manufactured and delivered by Novelli.

This is a strong example of the kids and family branded merchandise programmes Novelli designs and manufactures for retail brands - and what becomes possible when the brief is ambitious and the execution is right.

WHAT HAPPENED NEXT

The Bunnings Kids Party Pack went viral.

Global media coverage followed almost immediately. News outlets across Australia, New Zealand and beyond picked up the story. Social media went into overdrive - parents sharing unboxing photos, birthday setups and completed cake stands. At the time of release, it became one of the most engaged social media posts Bunnings had ever published.

A selection of the coverage the campaign generated is shown below.

Australian news coverage of the Bunnings Kids Birthday Party Pack — Novelli branded merchandise
Bunnings Kids Birthday Party Pack press coverage — Novelli branded merchandise Australia
Bunnings Kids Birthday Party Pack feature — Novelli branded merchandise viral campaign New Zealand
Bunnings Kids Birthday Party Pack feature — Novelli branded merchandise viral campaign New Zealand
Addicted to Bargains first feature of the Bunnings Kids Birthday Party Pack — Novelli viral branded merchandise
News article about the Bunnings Kids Birthday Party Pack — Novelli branded merchandise viral campaign
News article about the Bunnings Kids Birthday Party Pack — Novelli branded merchandise viral campaign
Addicted to Bargains feature of the Bunnings Kids Birthday Party Pack — Novelli viral branded merchandise
Bunnings Kids Birthday Party Pack media coverage — Novelli branded merchandise viral campaign Australia
Social media coverage of the Bunnings Kids Birthday Party Pack — Novelli viral branded merchandise campaign
Bunnings Kids Birthday Party Pack media feature — Novelli branded merchandise Australia New Zealand
coverage of the Bunnings Kids Birthday Party Pack — Novelli viral branded merchandise campaign

WHY IT WORKED

The Party Pack succeeded because it didn't treat the brief as a product problem. It treated it as an emotional problem - how do you preserve something families genuinely love when the circumstances that made it possible have been taken away?

The answer wasn't a voucher or a discount. It was a physical product that recreated the experience at home. That's the difference between a promotional item and a piece of branded merchandise that actually means something.

The Bunnings Birthday Party Pack is now one of Novelli's most referenced case studies - and a template for how the right kids campaign product can generate commercial results, earned media and genuine brand love simultaneously.

THE BUNNINGS RELATIONSHIP

The Birthday Party Pack is one campaign in a long-running partnership. Novelli has designed and manufactured merchandise for Bunnings across multiple programmes - from NovaBrix branded building brick sets and seasonal activity kits to staff wellness gifts and branded workwear for Bunnings Trade.

If you're looking for a kids campaign or family-focused branded merchandise programme for your retail stores, we'd love to show you what we've built for Bunnings - and what we could build for your brand.

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CASE STUDY:

WELLNESS JOURNAL 

PROJECT

Design a Christmas gift for Bunnings Warehouse to give to their team members 

WHAT WE DID

Novelli created the Bunnings Warehouse Wellness Journal

A CHRISTMAS GIFT BUILT AROUND WHAT THE BUNNINGS' TEAM ACTUALLY NEEDED

Bunnings Warehouse has over 53,000 team members across Australia and New Zealand. At Christmas, they wanted to give them something that felt genuinely considered - not a branded pen, not a tote bag, not something that would end up in a drawer. Something that showed the people who make Bunnings work that their wellbeing actually mattered.

They called Novelli.

 

THE BRIEF

Design a Christmas gift for Bunnings Warehouse team members that supported their mental health and wellbeing. Suitable for all ages, all genders and all regions across both markets. Premium enough to feel special. Practical enough to actually be used. 

 

WHAT WE DESIGNED AND MANUFACTURED

Novelli developed the Bunnings Warehouse Wellness Journal - a beautifully presented, fully branded gift built around the practice of journaling as a simple, accessible tool for mental wellbeing.

The journal was packaged in a high-quality branded gift box with a premium pen included, and featured:

  • A customisable cover with Bunnings branding
  • Dedicated sections for journaling, personal reflection and goal setting
  • Generous writing space designed to encourage regular use
  • A format accessible to anyone - whether they'd journaled before or had never tried it

The finished product hit the balance every good staff gift needs to strike - premium enough to feel like a considered gesture, personal enough to communicate genuine care, and useful enough to actually make a difference.

 

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WHY JOURNALING

Journaling is one of the most well-researched low-cost tools for mental wellbeing - with documented benefits including reduced anxiety, greater emotional self-awareness and improved ability to regulate mood and stress. For a workforce as large and diverse as Bunnings', it offered something rare in a Christmas gift: something genuinely useful to almost anyone, regardless of where they worked or what their day looked like.

The choice of journaling as the format wasn't accidental. It reflected a genuine insight about what Bunnings' people needed - and that's the difference between a branded gift that gets used and one that doesn't.

 

PART OF A LONGER PARTNERSHIP

The Wellness Journal is one of many programmes Novelli has designed and manufactured for Bunnings. From the viral Kids Birthday Party Pack that gave Australian and New Zealand families the Bunnings experience at home during Covid-19, to NovaBrix branded building brick sets for kids, to branded workwear and merchandise for the Bunnings Trade team - every project starts with the same question: what would genuinely mean something to the people receiving it?  

WORKING WITH A BRAND FAMILIES LOVE? SO ARE WE.

Whether you're planning a kids activation, a staff gift programme or a retail branded merchandise range - we'd love to show you what we've built for Bunnings and what we could build for your brand. 
Bunnings Warehouse logo — Novelli branded merchandise partner Australia and New Zealand

ABOUT BUNNINGS WAREHOUSE

Bunnings Warehouse is Australia and New Zealand's leading home improvement and hardware retailer - and one of the most recognised retail brands in the southern hemisphere.

With hundreds of large-format warehouse stores and trade centres across Australia and New Zealand, Bunnings serves everyone from weekend DIY enthusiasts and home gardeners to professional builders, tradespeople and the housing industry. The business employs over 53,000 team members across both markets.

Bunnings has held the title of 'Australia's Most Trusted Brand' for ten consecutive quarters - a record stretching back to late 2023 and the longest unbroken run in the history of the Roy Morgan Net Trust Rankings. (Source: Roy Morgan Net Trust Rankings, March 2026).

That trust isn't built on price alone. It's built on a retail experience that genuinely resonates with families — free weekly kids DIY workshops, in-store playgrounds, seasonal family events and a brand culture that makes a trip to the hardware store something children actually look forward to. For Novelli, it's one of the most rewarding partnerships we have - because when a brand has that kind of relationship with its customers, the merchandise we design and manufacture for them actually means something.