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GROCERY CAMPAIGNS

NEW ZEALAND

WE WORK WITH THE MAJOR PLAYERS IN THE NZ SUPERMARKET INDUSTRY

Read more about some of the projects we have enjoyed working on with the teams below -

WE WORK WITH THE MAJOR PLAYERS IN THE NZ SUPERMARKET INDUSTRY

Read more about some of the projects we have enjoyed working on with these teams below -
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'HERE'S TO A HUNDY' 

CLIENT

 

Four Square (200+ stores nationwide)

PROJECT

 

Produce a range of limited edition promotional products to will be sold in store

WHAT WE DID

 

Produced and distributed a range of nine high demand products for stores to retail

OPPORTUNITY

Four Square has a proud history of celebrating it's birthday each year on the 4th July. With 2024 being the 100th birthday of this iconic New Zealand grocery chain, they wanted to do something extra special.   Novelli was tasked with creating a range of quality branded merchandise which would pay homage to Four Square's history, but also looks to the future.

INSIGHTS & DATA

When Kiwi's think about Four Square, the common theme is 'convenience'. These local grocery stores are the places you go when you realise you've forgotten the essentials for the BBQ, are on a road trip or just need a few things to top up the kitchen cupboards.  Novelli, therefore, researched what items would support this brand positioning.

OUR SOLUTIONS

Novelli collaborated with Four Square on a range of products which would capture the spirit of this iconic New Zealand supermarket by focusing on useful, convenience items with retail prices ranging from NZ$6.99 to $24.99

Bottle-1
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DRINK BOTTLES
DRINK BOTTLES
Cake tin-1
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CAKE TIN
CAKE TIN
Bucket hat-1
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REVERSIBLE BUCKET HATS
REVERSIBLE BUCKET HATS
Beanie-1
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BEANIES
BEANIES
Tote-1
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TOTE BAGS
TOTE BAGS
Bowl 2-1
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COLLAPSIBLE BOWL
COLLAPSIBLE BOWL
Jibbitz-1
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JIBBITZ
JIBBITZ
Cap 1-1
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CAPS
CAPS

3 colour styles.

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PLAYING CARDS
PLAYING CARDS
heres to a hundy logo

OUTCOME

This celebratory campaign generated a lot of positive publicity, and the range of branded merchandise generated good sales and positive social media responses. General feedback was that these useful, quality, colourful items are likely to stay in people's houses for years to come – maximising brand exposure for this iconic brand.

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REUSABLE SHOPPING BAGS

CLIENT

 

Woolworths (185+ stores nationwide)

PROJECT

 

Find an alternative to single-use plastic bags which can be retailed in store

WHAT WE DID

 

Developed a range of designer reusable jute bags

OPPORTUNITY

With the successful movement to ban single-use plastic bags in NZ, Woolworths needed a reliable and consistent supply of reusable shopping bags for selling in-store.  

OUR SOLUTION

Novelli commissioned NZ artist Greg Strait to design the artwork for the bags. His eye-catching and creative designs, along with the quality and hardwearing materials used in the bag production, proved a successful combination. ​

Novelli were one of 14 suppliers included in this procurement exercise and, ultimately, were selected to be included on their panel of suppliers.  When Novelli presented to the Woolworths NZ procurement team, one comment was that we were the only suppliers who had offered something different.

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OUTCOMES

Through unique and creative designs, Novelli has enabled Woolworths to sell through good numbers of reusable bags, whilst maintaining their retail price point.  The bags have been popular, collectable and have helped tremendously in Woolworth's move away from single use plastic bags.

We have now developed a number of designs and ranges for Woolworths to support their reusable shopping bag offering including the ones below - 

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WOOLWORTHS SUMMER FUN CHILLER BAGS
WOOLWORTHSSUMMER FUN CHILLER BAGSThree different coloured chiller bags featuring summer themed designs.
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WOOLWORTHS CHILLER BAG
WOOLWORTHSCHILLER BAG

Featuring a beach theme designed by Kiwi artist Greg Straight.

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WOOLWORTHS JUTE CHILLER CARRY BAG
WOOLWORTHSJUTE CHILLER CARRY BAG

Featuring the artistic design of New Zealand artist, Greg Straight.  

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WOOLWORTHS JUTE BAGS - PETE CROMER DESIGNS
WOOLWORTHSJUTE BAGS - PETE CROMER DESIGNSA colourful range of jute bags featuring the stunning designs of Australian artist Pete Cromer.
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WOOLWORTHS JUTE BAGS
WOOLWORTHSJUTE BAGS

A range of coloured jute bags featuring food-themed designs.

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WOOLWORTHS CHRISTMAS DESIGN JUTE BAG
WOOLWORTHSCHRISTMAS DESIGN JUTE BAG
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WOOLWORTHS ECO-SHOPPER NZ THEMED CANVAS BAGS
WOOLWORTHSECO-SHOPPER NZ THEMED CANVAS BAGS

We created a KIA ORA range of reusable cotton - canvas bags in a selection of colours and designs.

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WOOLWORTHS SUMMER BACH DESIGN JUTE BAG
WOOLWORTHSSUMMER BACH DESIGN JUTE BAG