GIFT WITH PURCHASE
McDONALD'S (NZ)
GOTTA LOVE IT!
When McDonalds came to us looking for a way to increase the family Share Box meal sales over the summer campaign window, we knew exactly how to excite Macca's customers. We created Summer Share Bags as a GWP so everyone could enjoy their meal at the beach...and the park...and the BBQ...
GLANBIA (INTERNATIONAL)
WE WORKED OUT THE KEY TO SUCCESS
Novelli has produced GWPs for sports nutrition company Glanbia Performance Nutrition - for both their Oceania region and also for other international markets. We have developed bespoke branded merchandise and clothing ranges for their O.N. (Optimum Nutrition) and BSN brands.
HERE'S SOME MORE GWP INSPIRATION
Farrah's goal was to get wraps from the lunchbox to the dinner table. The crazy, cool collectible kids taco holder trucks we created had everyone shouting 'Si'!
Novelli developed these fantastic Decorator Van sets for Resene Paints. The sets were used as a GWP promotion through their DIY/hardware retailers Mitre 10, Mitre 10 Mega and Hammer Hardware stores. The fun and eye catching sets included a Resene branded decorator van with ladder, two painter minifigures and cute accessories.
Customers were so keen to 'snap' up this set of family orientated card games that stores ran out in less than three weeks.
Everything you need for a day out - a portable chilly bag that also folds out into a seat.
Novelli created this perfect enticement for a summer GWP - just the right size to hold 6 cans or bottles and strongly branded.
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Over many years, Novelli has kitted out John Bull customers with many awesome, handy GWP gifts including chilly bags, enamel mugs, beanies, torches and multi tools.
We supplied Rheem branded, high-quality bluetooth speakers for a giveaway through Plumbing World stores. This campaign was allocated to run for a month, however, the speakers were so popular that all stocks were gone within the first week of the promotion!
Long-term clients Blundstone, and their work boots brand, John Bull, wanted to increase sales of work boots over the promotion period. Novelli designed a quality branded backpack. When customers purchased a pair of boots, they were placed into the backpack at the counter instead of a shopping bag. Sales for Blundstone and John Bull boots soared during the promotion period.
Lion needed an idea for an on-pack activation for Wither Hills wines. Novelli partnered with a renowned seasonings and meat rubs manufacturer in New Zealand to supply a range of meat rubs matched to the relevant Wither Hill’s wines. The branded seasoning packs were secured to the wine bottle neck for a simple, yet effective, in-store gift with purchase campaign.
Novelli created both this distinctive, practical sports drink bottle and a dry-fit material for a sports t-shirt for Horley's.
Electrical wholesaler JA Russell, and their supplier Simx, were after a quality idea for a co-branded gift-with-purchase for the Manrose brand. We developed and produced a reversible hi-vis puffer vest. They chose Novelli for various reasons, including our unique product idea, the quality of the product and because we were the only company able to supply in the given timeframe & price bracket. The vests met NZ AS/NZ hi-vis garment standards. The GWP campaign ran for two months, resulting in significant increased sales for Simx/Manrose branded products.
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A high-quality, co-branded GWP between Ideal Electrical and Schneider.
Novelli designed and branded a portable Bluetooth speaker for Paslode to use as a GWP.
These practical water resistant backpacks were created for a Paslode GWP promotion.
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Four stylish collectible bowls representing the 4 Naked Locals soup flavours. LHF ran this GWP for 3 years with outstanding results each year.
We have created a number of GWPs for Carters over the years which were designed with their customers in mind - including drink bottles, mugs, golf accessories and portable speakers.
Two beautiful cotton tote bag designs showcasing the wonderful Mānuka flower or Honey Bee.
An environmentally healthy alternative to single-use plastic wrap, these reusable food wraps are made from honey beeswax. Perfect for school lunches or leftovers, these breathable wraps are the sustainable option.