Branded merchandise case studies - NZ, AUS AND THE USA
Novelli developed NovaBrix - a branded building block brand - to give clients a unique, play-based promotional product unavailable anywhere else. The system has been deployed in major campaigns for brands including McDonald's, driving engagement and brand love across New Zealand.
DISCOVER THE NOVABRIX STORY
Novelli has produced branded merchandise for McDonald's NZ Football sponsorship across junior and A-League levels, including supporter scarves waved by crowds at Wellington Phoenix games. The campaign has helped Macca's build awareness of their commitment to football in NZ.
SEE HOW WE BACKED THE BEAUTIFUL GAME
Novelli created an extensive range of branded merchandise for Bunnings Trade across Australia and New Zealand, including clothing, caps, drink bottles, and pet accessories. The Bunnings Trade hoodie became a standout hit, generating significant demand beyond the tradie audience it was designed for.
SEE HOW WE KITTED OUT THE TRADIES
Novelli partnered with the Fonterra Co-operative and Fonterra Farm Source teams to develop branded merchandise campaigns focused on farmer wellbeing and team support across New Zealand. The projects reflect Fonterra's commitment to looking after the people behind the country's dairy industry.
SEE HOW WE SUPPORTED FONTERRA'S FARMERS
Novelli has a long-standing history working with New Zealand's major supermarket chains on branded merchandise including reusable shopping bags, retail SKUs, special events, and store openings. Clients include well-known national grocery brands across the country.
SEE OUR WORK WITH NZ SUPERMARKET BRANDS
Over more than 15 years and 80-plus campaigns across nearly 170 stores nationwide, Novelli has been a branded merchandise partner for McDonald's in New Zealand. From McDelivery promotions to in-store activations, Novelli maximises the impact of McDonald's promotional spend.
SEE A LONG HISTORY OF MCDONALDS CAMPAIGNS
Novelli has produced gift-with-purchase merchandise and bespoke clothing ranges for Glanbia Performance Nutrition's Optimum Nutrition and BSN brands, serving both the Oceania region and international markets. The campaigns demonstrate Novelli's capability to deliver high-quality branded merchandise at a global scale.
SEE OUR WORK WITH OPTIMUM NUTRITION
Novelli produced branded merchandise for Bunnings Warehouse that tapped into the retailer's fiercely loyal customer base, with several projects going viral across Australia and New Zealand. The campaigns show how the right branded product can turn everyday customers into passionate brand advocates.
SEE HOW OUR MERCH WENT VIRAL
Novelli designed and produced a reusable carry bag for Ace Hardware that exceeded the client's brief, earning praise for going above and beyond in both design and execution. The project is one example of Novelli's long-running partnership with Ace Hardware Corp across their 5,000-plus US stores.
SEE HOW WE WENT ABOVE AND BEYOND
Novelli helped Voltex Electrical reward loyal customers and drive larger orders through a gift-with-purchase promotion targeting electricians across Australia and New Zealand. The right piece of branded merchandise - a custom tool kit - turned a straightforward promotion into a powerful and memorable trade incentive.
SEE HOW WE TURNED A PROMO INTO A TRADE INCENTIVEAt Ace Hardware, we've enjoyed a strong and successful partnership with Novelli for many years.
Novelli consistently delivers outstanding service and are highly responsive and always willing to go the extra mile. Their commitment to innovation and creative design makes them an invaluable partner in driving growth and differentiation in our product offerings.
NOVABRIX
BUILDING BRAND LOVE THROUGH PLAY
Novelli developed NovaBrix - a branded building block system - to give clients a unique, play-based promotional product unavailable anywhere else. The system has been deployed in major campaigns for brands including McDonald's, and is just one example of how our creative fundraising and special events branded merch ideas go beyond off-the-shelf solutions.
McDONALD'S (NZ)
FOOTBALL NZ
Novelli has produced branded merchandise for McDonald's NZ Football sponsorship across junior and A-League levels, including supporter scarves waved by crowds at Wellington Phoenix games. It's a perfect example of how effective sponsorship merchandise can turn a brand partnership into something fans genuinely connect with.
BUNNINGS TRADE (AUS/NZ)
WE'VE GOT TRADIES BACKS
Novelli created an extensive range of branded merchandise for Bunnings Trade across Australia and New Zealand, including clothing, caps, drink bottles, and pet accessories. The Bunnings Trade hoodie became a standout hit - proof that great corporate gear can take on a life of its own well beyond the workplace.
FONTERRA (NZ)
LOOKING AFTER THE TEAM
Novelli partnered with the Fonterra Co-operative and Fonterra Farm Source teams to develop branded merchandise campaigns focused on farmer wellbeing and team support across New Zealand. See how Novelli has worked with them to develop social initiative campaigns focused on meeting these needs.
GROCERY BRANDS
Novelli has a long-standing history working with New Zealand's major supermarket chains on branded merchandise including reusable shopping bags, ranged retail SKUs, special events and store openings. Our experience across the grocery sector means we understand how to create products that work hard both on shelf and in customers' hands.
McDONALDS (NZ)
A LONG PARTNERSHIP WITH MACCA'S NZ
Over more than 15 years and 80-plus campaigns across nearly 170 stores nationwide, Novelli has been a go-to branded merchandise partner for McDonald's in New Zealand. From McDelivery promotions to in-store activations, we maximise the impact of gift with purchase and giveaway spend for one of the world's most recognised brands.
GLANBIA (INTERNATIONAL)
WE WORKED OUT THE KEY TO SUCCESS
Novelli has produced GWPs for sports nutrition company Glanbia Performance Nutrition for both their Oceania region and also for other international markets. We have developed bespoke protein shakers and drinkware plus branded merchandise and clothing ranges for their ON (Optimum Nutrition) and BSN brands.
BUNNINGS WAREHOUSE (AUS/NZ)
MERCH FOR THE BIG GREEN SHEDS
Novelli produced branded merchandise for Bunnings Warehouse that tapped into the retailer's fiercely loyal customer base, with several projects going viral across Australia and New Zealand. It's a powerful reminder of what the right ranged SKUs and staff gifting merchandise can do when a brand already has the love of its audience.
ACE HARDWARE (USA)
WORKING MIRACLES
Novelli designed and produced a reusable carry bag for an Ace Hardware fundraising campaign that exceeded the client's brief, earning praise for going above and beyond in both design and execution. It's one highlight from a long-running partnership spanning logistics, sourcing, and creative merchandise solutions across Ace Hardware Corp's 5,000-plus US stores.
VOLTEX ELECTRICAL (AUS/NZ)
THE TOOLS FOR A VIRAL GWP
Novelli helped Voltex Electrical reward loyal customers and drive larger orders through a gift-with-purchase promotion targeting electricians across Australia and New Zealand. A custom tool kit turned a straightforward trade promotion into a powerful incentive - showing how the right branded product, backed by solid logistics and sourcing, can deliver real commercial results.
