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Novelli - ASB ST John Ambulance Revised.00_00_41_15.Still023-1-1

BUNNINGS TRADE

AUSTRALIA / NEW ZEALAND

WE'VE GOT BUNNING'S TRADIES BACKS!

Novelli have been producing branded merchandise for Bunnings Trade staff and customers for many years.  From our hugely popular hoodies, to Junior Tradies clothing and even pet accessories, we have helped Bunnings build loyalty and brand love amongst this vital customer base.

Read more about these projects below.

OUR NOVEL WAY TO GAIN INSIGHTS & DATA

'MERCH TINDER'


A key to our success working with Bunnings Trade has been our in depth understanding of what this customer base values.  Novelli gathered useful data in a unique survey format we created, nicknamed 'Merch Tinder' by the tradies we spoke to.

Thousands of consumers were surveyed with a simple swipe-left or right questionnaire.  We have used this survey at various Bunnings "Pro" events and stores to get feedback on merch options (pictured right). 

The data collected clearly identified the most popular items, and also provided invaluable feedback on items directly from the consumer.

Our popular flannel shirt is an example of an item that was designed in direct response to high positive feedback from tradies.

Bunnings Trade survey image (1)-1
OUR SOLUTIONS

A SELECTION OF OUR POPULAR BUNNINGS TRADE MERCH

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THE SENSATIONAL HOODIE
THE SENSATIONAL HOODIE

A viral sensation for all the right reasons.  This hoodie is one of the hottest items of clothing - and not just for tradies!

Screenshot 2024-09-21 180217
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A TRADIES BEST FRIEND - PET ACCESSORIES
A TRADIES BEST FRIEND - PET ACCESSORIES

 

 

 

 

 

Photo Credit: https://www.facebook.com/ashgrovevet/posts/

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A HEAD ABOVE THE REST - HEADWEAR
A HEAD ABOVE THE REST - HEADWEAR
BNAT10709_Trade_FathersDay_BBQ_27282 (002)
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JUNIOR TRADIES - KIDS GEAR
JUNIOR TRADIES - KIDS GEAR
Mates energy
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MATES IN CONSTRUCTION FUNDRAISING HOODIE
MATES IN CONSTRUCTION FUNDRAISING HOODIE
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DRAWSTRING BAG
DRAWSTRING BAG
Bunnings movember-1
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SUPPORTING MOVEMBER
SUPPORTING MOVEMBER
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BABY ONESIES
BABY ONESIES
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DOG ACCESSORIES
DOG ACCESSORIES
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CARRY BAG
CARRY BAG
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KIDS HI-VIS GEAR
KIDS HI-VIS GEAR
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PAINTERS CAP
PAINTERS CAP
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CAP
CAP
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DRINK BOTTLES & CUPS
DRINK BOTTLES & CUPS
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DOGGIE HI-VIS
DOGGIE HI-VIS
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TOUCH
'STUBBIE' CAN HOLDER
'STUBBIE' CAN HOLDER
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MOBILE CARD HOLDER
MOBILE CARD HOLDER
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KEY CHAIN
KEY CHAIN
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TRADIE SOCKS
TRADIE SOCKS
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BEANIE
BEANIE
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RUGBY SHIRT
RUGBY SHIRT
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LONG SLEEVED T-SHIRT
LONG SLEEVED T-SHIRT
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SINGLET
SINGLET
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WHITE T-SHIRT
WHITE T-SHIRT
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FLANNEL SHIRT
FLANNEL SHIRT
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HI-VIS POLO
HI-VIS POLO
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GREY MATES HOODIE
GREY MATES HOODIE
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BLACK THERMAL
BLACK THERMAL
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GREEN T-SHIRT
GREEN T-SHIRT
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BLACK MOVEMBER HOODIE
BLACK MOVEMBER HOODIE
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FLIPFLOPS/JANDELS
FLIPFLOPS/JANDELS

Leave your mark - these are designed to leave the 'Bunnings Trade' logo imprinted on the sand as you walk.

1 Bunnings Gym Bag 2023
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GYM BAG
GYM BAG
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ENAMEL MUG
ENAMEL MUG
4 17210 - Bunnings Australia Trade Multi Pen 2024-1
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MULTI PEN
MULTI PEN

This is one pen you don't want to misplace!  So handy to have on the building site.

A3 Front Bunnings Kids & Adult Bucket Hat 2023-1
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BUCKET HAT
BUCKET HAT
1 Bunnings Football 2023
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FOOTBALL
FOOTBALL
Bunnings Original Football 2023
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FOOTBALL
FOOTBALL
1 Bunnings 1000ml Shaker 2023
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1000mL SHAKER
1000mL SHAKER
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FOOTY BALL
FOOTY BALL
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KID'S T-SHIRT
KID'S T-SHIRT
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KID'S HOODIE
KID'S HOODIE
bunnings trade hoodie image-1

BUNNINGS X MATES IN CONSTRUCTION HOODIE

PROJECT

 

Create an item to be used as a fundraising tool to generate funds and awareness for the MATES In Construction Charity

WHAT WE DID

 

Novelli created a hugely popular MATES X Bunnings Trade Hoodie

OPPORTUNITY

At a time when the importance of mental health and well-being has never been more crucial, Bunnings was looking for a way to support it's partnership with MATES in Construction. Bunnings objectives were to promote this partnership, drive awareness for this mental health cause and raise funds to support MATES services. Novelli was approached for ideas for a new co-branded product which could be sold as a fundraising tool.  ​

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INSIGHTS & DATA

Bunnings staff and tradies had already showed their love for the green Bunnings Trade hoodie produced by Novelli. So, when it came to producing a product to support this fundraising initiative, it made sense for Bunnings to capitalise on the popularity of these highly desirable pieces of apparel. ​

OUR SOLUTION

Novelli developed a new co-branded, limited–edition version of the popular Bunnings Trade hoodie.

The MATES x Bunnings Trade hoodie release became part of a wider, integrated marketing campaign centred around a free trade BBQ breakfast event. The hoodies became available to purchase at the same time as the event. This breakfast was organised by Bunnings Trade and held across all stores in Australia. Guest speakers at the event emphasised the importance of mental health in the industry and encouraged individuals to 'check in on a mate'.

Mates energy

OUTCOMES

Even before the breakfast event, there was considerable advertising and hype around the release of the hoodies which created a sense of urgency and FOMO. No one wanted to miss out on the hoodies!

What happened when they went on sale?  They sold out within a day!  

The MATES X Bunnings Trade Hoodie campaign exemplified the power of leveraging a popular product to drive meaningful social impact. By partnering with MATES In Construction and utilising the hoodie as a focal point, Bunnings raised over $500,000 - a remarkable amount to support MATES In Construction's mental health programs and initiatives. This substantial contribution significantly surpassed expectations.

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$500k RAISED FOR MATES IN CONSTRUCTION ($AU)
24HRS TO SELL OUT
THE HOODIE BECAME A SYMBOL OF CAMARADERIE & ADVOCACY WITHIN THE INDUSTRY
THE CAMPAIGN HIGHLIGHED BUNNINGS AS A SOCIALLY RESPONSIBLE ORGANISATION
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FLANNEL SHIRT

PROJECT

 

Create an item to be used to drive attendance at a "PRO" breakfast event

WHAT WE DID

 

Novelli created an apparel item, the Flannelette work shirt, based on our tradie survey results.  

OPPORTUNITY

Drive attendance at Bunnings "Pro" Breakfast events with an exclusive, desirable merchandise item.​

INSIGHTS & DATA

Drive attendance at Bunnings "Pro" Breakfast events with an exclusive, desirable merchandise item.​

SOLUTION

We developed a Shepard Flannelette Work Shirt which triggered a massive turnout of thousands of customers in the first 20 minutes.

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ABOUT BUNNINGS TRADE

Bunnings Warehouse is an Australian household hardware and garden centre chain and has stores in Australia and New Zealand. It is a major supplier to project builders, commercial tradespeople and the housing industry.​

As of 2022, the chain has 282 large warehouse stores, 67 smaller format stores, and 32 trade centres and frame & truss sites.​ The company employs over 53,000 employees.

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