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Novelli - ASB ST John Ambulance Revised.00_00_41_15.Still023-1-1

BUNNINGS TRADE

AUSTRALIA / NEW ZEALAND

WE'VE GOT BUNNING'S TRADIES BACKS!

Novelli have been producing branded merchandise for Bunnings Trade staff and customers for many years.  From our hugely popular hoodies, to Junior Tradies clothing and even pet accessories, we have helped Bunnings build loyalty and brand love amongst this vital customer base.

Some of our products have gone viral due to their appeal, particularly the range of comfy, quality hoodies!

Novelli Bunnings Trade social media coverage reel


A group of tradies walking through a trade expo wearing Bunnings Trade hoodies made by Novelli
TOUCH
THE SENSATIONAL HOODIE
THE SENSATIONAL HOODIE
A Bunnings Trade flannel bucket hat made by Novelli
TOUCH
A HEAD ABOVE THE REST - HEADWEAR
A HEAD ABOVE THE REST - HEADWEAR
A man wearing a Bunnings Trade fundraising hoodie
TOUCH
MATES IN CONSTRUCTION FUNDRAISING HOODIE
MATES IN CONSTRUCTION FUNDRAISING HOODIECASE STUDY
Three people Bunnings Trade fundraising hooded vests by Novelli
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MOVEMBER HOODIE
MOVEMBER HOODIE
A dog wearing Bunnings Trade hi-vis clothing made by Novelli
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PET ACCESSORIES FOR A TRADIES BEST FRIEND
PET ACCESSORIES FOR A TRADIES BEST FRIEND
A Dad and his two small kids all wearing Bunnings Trade clothing
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JUNIOR TRADIES KIDS WEAR
JUNIOR TRADIES KIDS WEAR
A Bunnings Trade flannel long sleeved shirt by Novelli
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FLANNEL SHIRT
FLANNEL SHIRTCASE STUDY
HOW DO WE ENSURE WE KNOW WHAT TRADIES WANT?

NOVELLI'S 'MERCH TINDER'

A key to our success working with Bunnings Trade is our in-depth understanding of what this customer base wants from their merchandise.  Novelli can gather useful data in a unique survey format we created, nicknamed 'Merch Tinder' by the tradies.

Thousands of consumers can be surveyed with our simple swipe-left or right questionnaires.  We have used this survey at various Bunnings "Pro" events and stores to get feedback on merch options (pictured right). 

The data collected clearly identifies the most popular items, and also provides invaluable feedback on items directly from the consumer.

Our popular flannel shirt is an example of an item that we designed in direct response to high positive feedback from tradies.

Images of Novellis Bunnings Trade survey at Bunnings Pro events
OUR SOLUTIONS

A SELECTION OF OUR POPULAR BUNNINGS TRADE MERCH

Three tradies walking through a trade expo wearing Bunnings Trade hoodies
TOUCH
THE SENSATIONAL HOODIE
THE SENSATIONAL HOODIE

A viral sensation for all the right reasons.  This hoodie is one of the hottest items of clothing - and not just for tradies!

A dog wearing Bunnings Trade pet accessories made by Novelli
TOUCH
A TRADIES BEST FRIEND - PET ACCESSORIES
A TRADIES BEST FRIEND - PET ACCESSORIES

 

 

 

 

 

Photo Credit: https://www.facebook.com/ashgrovevet/posts/

A Bunnings Trade flannel bucket hat made by Novelli
TOUCH
A HEAD ABOVE THE REST - HEADWEAR
A HEAD ABOVE THE REST - HEADWEAR
A Dad and his two young kids wearing Bunnings Trade gear made by Novelli
TOUCH
JUNIOR TRADIES - KIDS GEAR
JUNIOR TRADIES - KIDS GEAR
A man wearing a Bunnings Trade Mates in Construction black hoodie
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MATES IN CONSTRUCTION FUNDRAISING HOODIE
MATES IN CONSTRUCTION FUNDRAISING HOODIE
A Bunnings Trade drawstring bag made by Novelli
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DRAWSTRING BAG
DRAWSTRING BAG
Three adults wearing Bunnings Trade Movember grey sleeveless hoodies
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SUPPORTING MOVEMBER
SUPPORTING MOVEMBER
Bunnings Trade onesie made by Novelli
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BABY ONESIES
BABY ONESIES
Bunnings Trade tartan patterned dog accessories by Novelli
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DOG ACCESSORIES
DOG ACCESSORIES
Bunnings Trade green carry bag by Novelli
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CARRY BAG
CARRY BAG
Bunnings Trade fluoro kids gear by Novelli
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KIDS HI-VIS GEAR
KIDS HI-VIS GEAR
Bunnings Trade white painters cap by Novelli
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PAINTERS CAP
PAINTERS CAP
Bunnings Trade cap by Novelli
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CAP
CAP
An assortment of Bunnings Trade drink bottles by Novelli
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DRINK BOTTLES & CUPS
DRINK BOTTLES & CUPS
Bunnings Trade fluoro dog accessories by Novelli
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DOGGIE HI-VIS
DOGGIE HI-VIS
Bunnings Trade stubbie can holder by Novelli
TOUCH
'STUBBIE' CAN HOLDER
'STUBBIE' CAN HOLDER
Bunnings Trade mobile phone card holder by Novelli
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MOBILE CARD HOLDER
MOBILE CARD HOLDER
Bunnings Trade rugby ball keyring by Novelli
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KEY CHAIN
KEY CHAIN
Bunnings Trade socks by Novelli
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TRADIE SOCKS
TRADIE SOCKS
Bunnings Trade beanie by Novelli
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BEANIE
BEANIE
Bunnings Trade rugby shirt by Novelli
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RUGBY SHIRT
RUGBY SHIRT
Bunnings Trade long sleeved top made by Novelli
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LONG SLEEVED T-SHIRT
LONG SLEEVED T-SHIRT
Bunnings Trade sleeveless tshirt made by Novelli
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SINGLET
SINGLET
Bunnings Trade white tshirt made by Novelli
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WHITE T-SHIRT
WHITE T-SHIRT
Bunnings Trade flannel shirt made by Novelli
TOUCH
FLANNEL SHIRT
FLANNEL SHIRT
Bunnings Trade fluoro polo tshirt made by Novelli
TOUCH
HI-VIS POLO
HI-VIS POLO
Bunnings Trade X Mates In Construction hoodie made by Novelli
TOUCH
GREY MATES HOODIE
GREY MATES HOODIE
Bunnings Trade long sleeved tshirt made by Novelli
TOUCH
BLACK THERMAL
BLACK THERMAL
Bunnings Trade green tshirt made by Novelli
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GREEN T-SHIRT
GREEN T-SHIRT
4 men wearing black Bunnings Trade x Mates In Construction hoodies
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BLACK MOVEMBER HOODIE
BLACK MOVEMBER HOODIE
Bunnings Trade jandals made by Novelli
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FLIPFLOPS/JANDELS
FLIPFLOPS/JANDELS

Leave your mark - these are designed to leave the 'Bunnings Trade' logo imprinted on the sand as you walk.

Bunnings Trade Gym Bag 2023 made by Novelli
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GYM BAG
GYM BAG
Bunnings Trade white mug made by Novelli
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ENAMEL MUG
ENAMEL MUG
Bunnings Trade Australia Trade Multi Pen made by Novelli
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MULTI PEN
MULTI PEN

This is one pen you don't want to misplace!  So handy to have on the building site.

Bunnings Trade Kids & Adult Bucket Hat 2023 made by Novelli
TOUCH
BUCKET HAT
BUCKET HAT
Bunnings Trade Football 2023 made by Novelli
TOUCH
FOOTBALL
FOOTBALL
Bunnings Trade Original Football 2023
TOUCH
FOOTBALL
FOOTBALL
Bunnings Trade 1000ml Shaker 2023 made by Novelli
TOUCH
1000mL SHAKER
1000mL SHAKER
Bunnings Trade rugby ball
TOUCH
FOOTY BALL
FOOTY BALL
Bunnings Trade kids tshirt made by Novelli
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KID'S T-SHIRT
KID'S T-SHIRT
_NEO4642-1
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KID'S HOODIE
KID'S HOODIE
bunnings trade hoodie image-1

CASE STUDY:

BUNNINGS X MATES IN CONSTRUCTION HOODIE

PROJECT

Create an item to be used as a fundraising tool to generate funds and awareness for the MATES In Construction Charity

WHAT WE DID

Novelli created a hugely popular MATES X Bunnings Trade Hoodie

OPPORTUNITY

At a time when the importance of mental health and well-being has never been more crucial, Bunnings was looking for a way to support it's partnership with MATES in Construction. Bunnings objectives were to promote this partnership, drive awareness for this mental health cause and raise funds to support MATES services. Novelli was approached for ideas for a new co-branded product which could be sold as a fundraising tool.  ​

Screenshot 2024-10-06 212238

INSIGHTS & DATA

Bunnings staff and tradies had already showed their love for the green Bunnings Trade hoodie produced by Novelli. So, when it came to producing a product to support this fundraising initiative, it made sense for Bunnings to capitalise on the popularity of these highly desirable pieces of apparel. ​

OUR SOLUTION

Novelli developed a new co-branded, limited–edition version of the popular Bunnings Trade hoodie.

The MATES x Bunnings Trade hoodie release became part of a wider, integrated marketing campaign centred around a free trade BBQ breakfast event. The hoodies became available to purchase at the same time as the event. This breakfast was organised by Bunnings Trade and held across all stores in Australia. Guest speakers at the event emphasised the importance of mental health in the industry and encouraged individuals to 'check in on a mate'.

​

Mates energy

OUTCOMES

Even before the breakfast event, there was considerable advertising and hype around the release of the hoodies which created a sense of urgency and FOMO. No one wanted to miss out on the hoodies!

What happened when they went on sale?  They sold out within a day!  

The MATES X Bunnings Trade Hoodie campaign exemplified the power of leveraging a popular product to drive meaningful social impact. By partnering with MATES In Construction and utilising the hoodie as a focal point, Bunnings raised over $500,000 - a remarkable amount to support MATES In Construction's mental health programs and initiatives. This substantial contribution significantly surpassed expectations.

$500k RAISED FOR MATES IN CONSTRUCTION ($AU)
24HRS TO SELL OUT
THE HOODIE BECAME A SYMBOL OF CAMARADERIE & ADVOCACY WITHIN THE INDUSTRY
THE CAMPAIGN HIGHLIGHED BUNNINGS AS A SOCIALLY RESPONSIBLE ORGANISATION
Novelli - ASB ST John Ambulance Revised.00_00_51_21.Still029 (1)-1

CASE STUDY:

BUNNINGS TRADE FLANNEL SHIRT

PROJECT

Create an item to be used to drive attendance at a "PRO" breakfast event

WHAT WE DID

Novelli created an apparel item, the Flannelette work shirt, based on our tradie survey results.  

OPPORTUNITY

Drive attendance at Bunnings "Pro" Breakfast events with an exclusive, desirable merchandise item.​​

INSIGHTS & DATA

​Novelli surveyed thousands of consumers at various Bunnings "Pro" events and stores to get feedback on which merch options they preferred.  Our unique 'merch tinder' survey involved a simple swipe-left or swipe-right questionnaire. 

The data collected identified a desire for a warm, comfy, long-sleeved shirt - and from there, Novelli designed the popular flannel shirt.

OUR SOLUTION

We developed a Shepard Flannelette Work Shirt which triggered a massive turnout of thousands of customers in the first 20 minutes.

​

Screenshot 2024-09-21 194557

ABOUT BUNNINGS TRADE

Bunnings Warehouse is an Australian household hardware and garden centre chain and has stores in Australia and New Zealand. It is a major supplier to project builders, commercial tradespeople and the housing industry.​

As of 2022, the chain has 282 large warehouse stores, 67 smaller format stores, and 32 trade centres and frame & truss sites.​ The company employs over 53,000 employees.

Screenshot 2024-10-16 151250