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Bespoke branded merchandise and promotional products by Novelli

CUSTOM BRANDED MERCHANDISE

WE CREATE BESPOKE BRANDED MERCHANDISE AND BUILD MEANINGFUL CONNECTIONS AND BRAND LOVE
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BUILD BRAND LOVE

WE CREATE BESPOKE BRANDED MERCHANDISE AND BUILD MEANINGFUL CONNECTIONS BETWEEN YOU AND YOUR CUSTOMERS 

Novelli is a branded merchandise agency with nearly 100 years of manufacturing know-how behind us. We're based in New Zealand, but work with brands across NZ, Australia, the US, UK, and Europe - helping turn promotional moments into memorable connections.

We're not in the business of slapping a logo on a stock product. We design and manufacture bespoke products from the ground up - custom apparel and corporate gear, branded drinkware and shakers, gift-with-purchase programmes, fundraising and sponsorship merchandise, and ranged retail products - then bring your brand to life across every detail. Find out more about What We Do.

We've also built a couple of things of our own. NovaBrix is our custom building brick range, used by major retailers and brands for retail, collectible promotions, and gifts. And our laser-cut wooden craft kits bring that same hands-on, build-it-yourself energy to brand activations, GWP, trade shows, and corporate gifting.

Big campaign or ongoing programme, we handle it end-to-end - design, manufacturing, and logistics - wherever in the world you need it.

CHECK OUT WHAT'S NEW

 

 

 

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"Novelli has been a long-term supplier to McDonald’s in New Zealand, providing consistently high-quality products, that bring our brand to life in creative ways. Macca’s is football’s biggest supporter in New Zealand, and in recent years Novelli has ideated, sourced and delivered a range of branded gear that’s been enjoyed by thousands of Kiwi kids, coaches, managers and fans. This includes items for the popular New Zealand Football junior coaches packs, and merchandise for Macca’s activations at Wellington Phoenix FC matches."

 

SIMON KENNY - HEAD OF IMPACT & COMMUNICATIONS MCDONALD'S NEW ZEALAND

A young girl playing with Ace Hardware NovaBrix block sets

"At Ace Hardware, we've enjoyed a strong and successful partnership with Novelli for many years. Novelli consistently delivers outstanding service and are highly responsive and always willing to go the extra mile.  Their commitment to innovation and creative design makes them an invaluable partner in driving growth and differentiation in our product offerings."

 

SEAN FLYNN - MERCHANT (LIGHT BULBS, HOLIDAY & TOYS) FOR ACE HARDWARE

Four Square

"Novelli brought our product designs to life, producing nine custom branded products, crafted to celebrate Four Square’s 100th anniversary. This limited-edition range was sold in over 200 Four Square stores nationwide."

 

HARRIET SHAW - MARKETING EXECUTIVE FOR FOUR SQUARE (FOODSTUFFS MARKETING & CX)

"Novelli’s dedication, grit and creative problem solving is incredible. They demonstrate a willingness to go the extra mile for us and are a pleasure to work with!"

 

ANN NG – LOGISTICS MANAGER AT HUNGRY JACKS

Firth

"Firth has had a long-standing relationship with Novelli.  As our branded merchandise supplier, they provide excellent service and are always responsive and willing to help.  Not only do they design and produce our apparel but also provide a webstore which is remarkably easy to use.  I really appreciate the visibility it gives me on stock levels, helping me stay effortlessly on top of our merch inventory." 

 

SHARON RUSSELL - FIRTH CUSTOMER SERVICE

An assortment of Comvita branded products made by Novelli

"Working with Novelli on our merchandise has been an absolute pleasure. From the moment I share my ideas and concepts, their team seamlessly takes over, never once uttering the words "we can't do that." Their approach ensures that everything is possible, and their end-to-end service is truly invaluable. Novelli manages the entire process with outstanding communication and dedication."

 

ELANOR GRANT - ANZ SENIOR BRAND MANAGER FOR COMVITA

"The web store has made it simple for our staff to browse and order uniforms autonomously throughout the year. We found the web store a convenient and effective way to manage our inventory and keep our staff happy!"

 

SOPHIE PAINTER – MARKETING ASSISTANT AT J.A. RUSSELL

Breast Cancer Foundation

"Novelli was a pleasure to work with on this fundraising campaign. Their ability to move quickly, effectively source and supply through local supermarket channels provided a great solution to the challenge we were working through. Although faced with extremely tight timeframes they were able to deliver on time and meet the demands of the campaign."

 

AMYLOUISE MILLER - CORPORATE PARTNERSHIPS MANAGER FOR BREAST CANCER FOUNDATION NZ

Colourful Taco Bell socks packaged as a taco and 3 keyrings created by Novelli

"It has been wonderful working with Luke from Novelli on our merch needs in 2024.  He is helpful and prompt in his approach, great at nailing every brief!"

 

ASEEL MOHAMMAD - TACO BELL BRAND MANAGER NZ

A customer is carrying a NovaBrix Ace Hardware CMN carry bag

"A lot of vendors can get into our warehouses and sell their products, but it takes a special vendor to go above and beyond and support the ACE Foundation and CMN hospitals - and that’s what Novelli did with this bag.  They went above and beyond, and we appreciate it". 

 

KELLI BROUDER - ACE FOUNDATION MANAGER AT ACE HARDWARE FOUNDATION

LATEST CAMPAIGNS

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YOUR BRAND DESERVES MORE THAN A COOKIE-CUTTER APPROACH TO BRANDED MERCHANDISE

We hear the common complaints about branded merchandise –

"We've seen it all before"

"It's just putting a logo on something from a brochure"  

"It probably won't be kept for very long"

"The quality isn't great"

"It doesn't really represent our brand"

 

Don’t risk damaging the brand that you’ve worked so hard to build.

At Novelli, we do things differently to ensure your brand will live long in the hearts and minds of your customers for all the right reasons.

TRUSTED BY LEADING RETAIL, GROCERY, MANUFACTURING & QSR BRANDS

 
Woolworths logo - Novelli branded merchandise client
Bunnings Warehouse  logo - Novelli branded merchandise client
B&Q  logo - Novelli branded merchandise client
Lowes logo - Novelli branded merchandise client
O'Reilly Auto Parts logo - Novelli branded merchandise client
McDonald's  logo - Novelli branded merchandise client
Hornbach logo - Novelli branded merchandise client
Mainfreight logo - Novelli branded merchandise client
Anchor logo - Novelli branded merchandise client
Hungry Jacks logo
Woolworths logo - Novelli branded merchandise client
Bunnings Warehouse  logo - Novelli branded merchandise client
B&Q  logo - Novelli branded merchandise client
Lowes logo - Novelli branded merchandise client
O'Reilly Auto Parts logo - Novelli branded merchandise client
McDonald's  logo - Novelli branded merchandise client
Hornbach logo - Novelli branded merchandise client
Mainfreight logo - Novelli branded merchandise client
Anchor logo - Novelli branded merchandise client
Hungry Jacks logo
Fonterra logo - Novelli branded merchandise client
The Home Depot logo - Novelli branded merchandise client
Four Square logo - Novelli branded merchandise client
Ace Hardware  logo - Novelli branded merchandise client
Taco Bell logo - Novelli branded merchandise client
Cookie Time  logo - Novelli branded merchandise client
Bunnings Trade logo - Novelli branded merchandise client
Holman logo - Novelli branded merchandise client
KFC logo - Novelli branded merchandise client
Optimum Nutrition - Novelli branded merchandise client
Fonterra logo - Novelli branded merchandise client
The Home Depot logo - Novelli branded merchandise client
Four Square logo - Novelli branded merchandise client
Ace Hardware  logo - Novelli branded merchandise client
Taco Bell logo - Novelli branded merchandise client
Cookie Time  logo - Novelli branded merchandise client
Bunnings Trade logo - Novelli branded merchandise client
Holman logo - Novelli branded merchandise client
KFC logo - Novelli branded merchandise client
Optimum Nutrition - Novelli branded merchandise client
Mates In Construction logo - Novelli branded merchandise client
 logo - Novelli branded merchandise client
Blundstone - Novelli branded merchandise client
Kaboodle - Novelli branded merchandise client
Pak'n'Save logo - a Novelli branded merchandise client
Mitre 10 logo
Makita Logo -
Horleys Logo
Skilled Services Logo
Mates In Construction logo - Novelli branded merchandise client
 logo - Novelli branded merchandise client
Blundstone - Novelli branded merchandise client
Kaboodle - Novelli branded merchandise client
Pak'n'Save logo - a Novelli branded merchandise client
Mitre 10 logo
Makita Logo -
Horleys Logo
Skilled Services Logo
Anew Transport logo
Ronald McDonalds House Charities logo
Nutramino logo
RAW logo
Cigna logo
Voltex
ASB Bank logo
New World logo
Repco logo
Chesters Plumbing logo
Kelloggs logo
Ideal Electrical logo
Anew Transport logo
Ronald McDonalds House Charities logo
Nutramino logo
RAW logo
Cigna logo
Voltex
ASB Bank logo
New World logo
Repco logo
Chesters Plumbing logo
Kelloggs logo
Ideal Electrical logo
Amazonia logo
Allied logo
Monarch Paint logo
AquaFit logo
Gravely logo
James Hardie logo
CRC logo
Apex Valves logo
Radcliffe Electrical logo
Sanitarium logo
Isopure logo
Tradelink logo
Firth logo
Amazonia logo
Allied logo
Monarch Paint logo
AquaFit logo
Gravely logo
James Hardie logo
CRC logo
Apex Valves logo
Radcliffe Electrical logo
Sanitarium logo
Isopure logo
Tradelink logo
Firth logo
Corys logo
Breast Cancer Foundation NZ logo
Carters logo
Children's Miracle Network Hospitals logo
Farrahs logo
Comvita logo
St John logo
Dulux logo
Rapid Relief Team logo
Whittakers logo
John Bull logo
Corys logo
Breast Cancer Foundation NZ logo
Carters logo
Children's Miracle Network Hospitals logo
Farrahs logo
Comvita logo
St John logo
Dulux logo
Rapid Relief Team logo
Whittakers logo
John Bull logo
Foodstuffs logo
Farm Source logo
Life Health Foods
Ports of Auckland logo
Cure Kids logo
Zambrero logo
GIB logo
Plunket NZ logo
TTI logo
Nutramino logo
Guzman y Gomez logo
NAPA logo
Foodstuffs logo
Farm Source logo
Life Health Foods
Ports of Auckland logo
Cure Kids logo
Zambrero logo
GIB logo
Plunket NZ logo
TTI logo
Nutramino logo
Guzman y Gomez logo
NAPA logo

WE ARE A NOVEL BUNCH!

YOUR BRAND DESERVES MORE THAN A COOKIE-CUTTER APPROACH TO BRANDED MERCHANDISE

We hear the common complaints about branded merchandise –

"We've seen it all before"

"It's just putting a logo on something from a brochure"  

"It probably won't be kept for very long"

"The quality isn't great"

"It doesn't really represent our brand"

 

Don’t risk damaging the brand that you’ve worked so hard to build.

At Novelli, we do things differently to ensure your brand will live long in the hearts and minds of your customers for all the right reasons.

NOT JUST DIFFERENT. DESIGNED THAT WAY.

Every one of our projects starts with a blank page, not a catalogue. Here's what that means for your brand.

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BESPOKE
BESPOKE

Stand out from the crowd! We create one-of-a-kind, innovative products to reflect what is special about your brand.

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CREATES MEMORIES
CREATES MEMORIES

When your branded items help create good times, your brand is intrinsically linked to these positive memories.  

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TANGIBLE CONNECTION
TANGIBLE CONNECTION

We literally get your brand into your customers' hands, creating a physical connection.

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SUSTAINABILITY
SUSTAINABILITY

Our n-viroloop programme helps brands reduce waste and choose materials that are kinder to the planet - without compromising on quality or design. 

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LONG LASTING BRAND VISIBILITY
LONG LASTING BRAND VISIBILITY

Our merch is so good that your customers will keep it long after the promotion or event has finished - increasing your brand experience.  

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CREATES FOMO
CREATES FOMO

Limited-run, one-of-a-kind products create genuine hype - because if it's not generic, people don't want to miss out.

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TARGETED & HIGHLY DESIRABLE
TARGETED & HIGHLY DESIRABLE

We'll find and deliver an offering that has strong appeal to your specific target audience.  

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QUALITY
QUALITY

Every product is designed and manufactured to a standard that reflects well on your brand - not just ticks a box.

An assortment of colourful NovaBrix building bricks-1

NOVABRIX BY NOVELLI

NovaBrix is Novelli's own branded building block toy range. We've created this brand as a unique opportunity for you to build brand love through play. 

With our NovaBrix building block toys, your customers will have fun interacting with your brand for years to come.