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GROCERY CAMPAIGNS

NEW ZEALAND

WE WORK WITH THE MAJOR PLAYERS IN THE NZ SUPERMARKET INDUSTRY

Read more about some of the projects we have enjoyed working on with the teams below -

WE WORK WITH THE MAJOR PLAYERS IN THE NZ SUPERMARKET INDUSTRY

Read more about some of the projects we have enjoyed working on with these teams below -
Screenshot 2024-10-07 185306
Pak n Save

40TH BIRTHDAY CELEBRATIONS 

CLIENT

 

Pak'n'Save (58 stores nationwide)

PROJECT

 

Produce a range of promotional carry bags to be sold in store

WHAT WE DID

 

Produced and delivered three unique branded bags

OPPORTUNITY

To mark its 40th anniversary in July and August 2025, this iconic New Zealand grocery chain launched ‘Super Birthday Deals’ featuring a special range of branded celebratory merchandise. Novelli was chosen to create custom reusable shopping bags for this milestone event.

INSIGHTS & DATA

To deliver on this project, we focused on what matters most to Pak'n'Save shoppers: no-nonsense value, everyday convenience, and tough products that handle big grocery hauls. The bags were designed to be strong and practical, with the distinctive Stickman branding featured front and centre.

OUR SOLUTIONS

Novelli partnered with Pak'n'Save to create a set of three reusable bags, each available in-store for less than $5.

Novelli PaknSave Chilly Bag
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CHILLER BAG
CHILLER BAGInsulated and reinforced to carry chilled and frozen goods.
Novelli PaknSave Carry Bag
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REUSABLE CARRY BAG
REUSABLE CARRY BAGA large laminated woven carry bag with two sets of handles for extra convenience.
Novelli PaknSave Tote Bag 1
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COTTON TOTE BAG
COTTON TOTE BAGThis cotton tote is your go-to for everyday convenience with a touch of effortless cool.

OUTCOME

This range of celebratory merch (released late July 2025) is sparking a positive buzz online with praise for both the thoughtful product selection and the creative, on-brand design has drawn special praise. The collection has not only captured attention but also deepened the connection between the brand and its loyal shoppers, turning everyday essentials into memorable keepsakes.

pak n save logo
Novelli Pak'n'Save bags in store
1753587502065
An assortment of colourful Four Square 100th birthday merchandise

'HERE'S TO A HUNDY' 

CLIENT

 

Four Square (200+ stores nationwide)

PROJECT

 

Produce a range of limited edition promotional products to will be sold in store

WHAT WE DID

 

Produced and distributed a range of nine high demand products for stores to retail

OPPORTUNITY

Four Square has a proud history of celebrating it's birthday each year on the 4th July. With 2024 being the 100th birthday of this iconic New Zealand grocery chain, they wanted to do something extra special.   Novelli was tasked with creating a range of quality branded merchandise which would pay homage to Four Square's history, but also looks to the future.

INSIGHTS & DATA

When Kiwi's think about Four Square, the common theme is 'convenience'. These local grocery stores are the places you go when you realise you've forgotten the essentials for the BBQ, are on a road trip or just need a few things to top up the kitchen cupboards.  Novelli, therefore, researched what items would support this brand positioning.

OUR SOLUTIONS

Novelli collaborated with Four Square on a range of products which would capture the spirit of this iconic New Zealand supermarket by focusing on useful, convenience items with retail prices ranging from NZ$6.99 to $24.99

Four Square 100th birthday drink bottles
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DRINK BOTTLES
DRINK BOTTLES
Four Square 100th birthday Cake tin
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CAKE TIN
CAKE TIN
Four Square 100th birthday bucket hat
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REVERSIBLE BUCKET HATS
REVERSIBLE BUCKET HATS
Four Square 100th birthday beanie
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BEANIES
BEANIES
Four Square 100th birthday tote bag
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TOTE BAGS
TOTE BAGS
Four Square 100th birthday collapsible bowl
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COLLAPSIBLE BOWL
COLLAPSIBLE BOWL
Four Square 100th birthday jibbitz
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JIBBITZ
JIBBITZ
Four Square 100th birthday assorted caps
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CAPS
CAPS

3 colour styles.

Four Square 100th birthday playing cards
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PLAYING CARDS
PLAYING CARDS
Four Square Heres to a Hundy logo

OUTCOME

This celebratory campaign generated a lot of positive publicity, and the range of branded merchandise generated good sales and positive social media responses. General feedback was that these useful, quality, colourful items are likely to stay in people's houses for years to come – maximising brand exposure for this iconic brand.

Publicity photo of staff at a Four Square store celebrating the companys 100th birthday with branded merchandise
3 jute Woolworths shopping bags

REUSABLE SHOPPING BAGS

CLIENT

 

Woolworths (185+ stores nationwide)

PROJECT

 

Find an alternative to single-use plastic bags which can be retailed in store

WHAT WE DID

 

Developed a range of designer reusable jute bags

OPPORTUNITY

With the successful movement to ban single-use plastic bags in NZ, Woolworths needed a reliable and consistent supply of reusable shopping bags for selling in-store.  

OUR SOLUTION

Novelli commissioned NZ artist Greg Strait to design the artwork for the bags. His eye-catching and creative designs, along with the quality and hardwearing materials used in the bag production, proved a successful combination. ​

Novelli were one of 14 suppliers included in this procurement exercise and, ultimately, were selected to be included on their panel of suppliers.  When Novelli presented to the Woolworths NZ procurement team, one comment was that we were the only suppliers who had offered something different.

3 Woolworths jute shopping bags

OUTCOMES

Through unique and creative designs, Novelli has enabled Woolworths to sell through good numbers of reusable bags, whilst maintaining their retail price point.  The bags have been popular, collectable and have helped tremendously in Woolworth's move away from single use plastic bags.

We have now developed a number of designs and ranges for Woolworths to support their reusable shopping bag offering including the ones below - 

Woolworths Summer Fun chiller bags
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WOOLWORTHS SUMMER FUN CHILLER BAGS
WOOLWORTHSSUMMER FUN CHILLER BAGSThree different coloured chiller bags featuring summer themed designs.
Woolworths chiller bag
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WOOLWORTHS CHILLER BAG
WOOLWORTHSCHILLER BAG

Featuring a beach theme designed by Kiwi artist Greg Straight.

Woolworths summer jute carry bag
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WOOLWORTHS JUTE CHILLER CARRY BAG
WOOLWORTHSJUTE CHILLER CARRY BAG

Featuring the artistic design of New Zealand artist, Greg Straight.  

Woolworths jute carry bags with Pete Cromer designs
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WOOLWORTHS JUTE BAGS - PETE CROMER DESIGNS
WOOLWORTHSJUTE BAGS - PETE CROMER DESIGNSA colourful range of jute bags featuring the stunning designs of Australian artist Pete Cromer.
Woolworths jute carry bags
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WOOLWORTHS JUTE BAGS
WOOLWORTHSJUTE BAGS

A range of coloured jute bags featuring food-themed designs.

Woolworths Christmas design jute carry bag
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WOOLWORTHS CHRISTMAS DESIGN JUTE BAG
WOOLWORTHSCHRISTMAS DESIGN JUTE BAG
Woolworths Eco-Shopper New Zealand themed designs canvas bags
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WOOLWORTHS ECO-SHOPPER NZ THEMED CANVAS BAGS
WOOLWORTHSECO-SHOPPER NZ THEMED CANVAS BAGS

We created a KIA ORA range of reusable cotton - canvas bags in a selection of colours and designs.

Woolworths summer bach design jute bags
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WOOLWORTHS SUMMER BACH DESIGN JUTE BAG
WOOLWORTHSSUMMER BACH DESIGN JUTE BAG