CREATING A SHOWSTOPPER

Novelli had the opportunity to collaborate with Holman after connecting with their team at a trade show. The success of NovaBrix products as customized trade show giveaways had not gone unnoticed by the Holman team and they saw an opportunity for their brand.​

From the very beginning of this project, Holman had a clear vision—they wanted to create a NovaBrix building brick set that aligned with their brand and resonated with their audience. Their team knew exactly what they wanted, and Novelli's role was to transform their concept into a high-quality, tangible product.

Leveraging our expertise in custom building block sets, we worked closely with Holman to define the concept, ensuring that every detail captured their expectations. ​

​From the outset, the vision was clear – create a replica of a Holman Fleet Truck. In order to achieve this, Novelli's Design and Innovation team spent considerable time studying the truck design looking at distinctive elements and how these could be achieved using small bricks. The hardest, but arguably the most important elements to get accurate, were Holman’s award winning ProRack rack system, the bumper and tires. ​

Novelli worked with our factory to design and test multiple NovaBrix designs. From design and prototyping to production, we guided the process, making adjustments along the way to bring their vision to life.

The finished NovaBrix Holman Upfitting Truck is a perfect representation of their expertise in fleet solutions and vehicle customization.​

The NovaBrix Holman Fleet Trucks are built tough – just like the real ones! With super-grip tires, heavy bumpers and heavy-duty ladder racks, these replica vehicles are field-ready to tackle the toughest play challenge.