Macca's Makers NovaBrix Set | McHappy Day Fundraising Campaign for McDonald's Australia

CLIENT

McDonald's Australia

PROJECT

Create a product for the 2023 McHappy Day fundraising campaign

WHAT WE DID

Designed and produced the 'Macca's Makers' NovaBrix set

THE OPPORTUNITY

McDonald's Australia had a goal to raise a AU$1 million donation for Ronald McDonald House Charities through their 2023 McHappy Day campaign.

During this campaign, McDonalds restaurants would sell a product in store with 100% of the proceeds being donated to this worthy cause.

For many years, McDonalds had sold another item for this campaign. When they decided to replace it with something fresh and new, Novelli was determined to pitch them something unique and highly desirable! We knew we needed to create a product with 'WOW' factor! What was that extra special, awesome idea that would get customers excited?

OUR SOLUTION

Novelli achieved a global-first by doing something that no one else had been able to do in this space.

Adapting our NovaBrix building blocks, we applied further product design skills, innovation and pure determination to design a set that complied with the stringent McDonald's Global Happy Meal Toy standards.

The NovaBrix 'Macca's Makers' building set is a replica of a Macca’s restaurant and features an iconic glow-in-the-dark Golden Arches pylon, crew and manager figurines, McCafé, Playland, front counter and drive-thru. The set used 80% recycled plastics, was FSC approved and is fully compatible with all major building block brands.The 56 piece block set sold for A$36.95.