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THE BUILDING BRICKS OF YOUR BRAND

CREATE A BESPOKE BUILDING BLOCK SET FOR YOUR BRAND!

novabrix-black-logo
1,981,000 sets shipped
241million bricks produced
457,695 minifigures made
1.98M SETS SHIPPED
241M BRICKS PRODUCED
457,695 MINIFIGURES MADE

LET'S START PLANNING A ONE-OF-A-KIND NOVABRIX SET FOR YOUR BRAND!

Every brand wants to be top-of-mind and have long-lasting customer loyalty.  

That's why Novelli created NovaBrix building bricks. 

We identified a gap in the market and created an opportunity to provide our clients with a distinctive, high-quality, fun and tangible product that they could personalize and brand.

Imagine the possibilities for incorporating NovaBrix into your upcoming marketing campaign!

THESE GREAT BRANDS ARE ALREADY BUILDING - NOW IT'S YOUR TURN!

NOVABRIX CLIENTS LOGOS MOBILE-02-03
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“We had such a great time creating a commemorative NovaBrix version of our 1966 Repco Brabham BT19 Formula 1 car.  The car has a very specific design which was not going to be easy to recreate in blocks.  The team at Novelli took the utmost care and effort to get the details right for us, and work with some unique custom made parts to get the car looking just right.  From the historic green and gold paintwork to the original instrument cluster, Novelli took the time to understand our objectives and make sure the finished model was nothing less than awesome.”

 

KYM SUTHERLAND - REPCO GENERAL MANAGER MARKETING

Ace Hardware back up

"In the toy category, we have had great success with their NovaBrix building block brand.  Having sets which are exclusive, well priced and Ace branded has been popular with our staff and customers.  After the success of the first two items, they have been instrumental in helping us expand the range to 26 unique options - including seasonal products for Halloween and the upcoming Christmas season. 

Novelli consistently delivers outstanding service and are highly responsive and always willing to go the extra mile.  Their commitment to innovation and creative design makes them an invaluable partner in driving growth and differentiation in our product offerings"

 

SEAN FLYNN - MERCHANT (LIGHT BULBS, HOLIDAY & TOYS) FOR ACE HARDWARE

Holman NovaBrix Pickup 1_32 v6 (1)

"Novelli was incredible to work with from beginning to end on this project!

We appreciate you bringing our vision to life and being so easy to work with!

We had soooo many people come up to the booth saying these are the coolest giveaways at the show! Looking forward to working with you on the next vehicle in our fleet!"

 

ALLISON DI SILVO - HOLMAN EVENT PLANNER

HOW CAN NOVABRIX CAN BE AN EFFECTIVE MARKETING TOOL FOR YOUR BRAND?

THE PERKS OF USING NOVABRIX

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Interactive
Spark creativity and connection
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Builds brand love
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Tangible connection
NovaBrix literally gets your brand into your customers hands creating a physical connection
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Longevity
These sets are likely to stay in customers’ homes for years to come - maximising brand visibility
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Bespoke
We design each unique set to reflect what’s special about your brand
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Compatibility
Compatibility with other building block brands allows customers to expand their existing collections
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Collectability
You can drive repeat business through collectability
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High Perceived Value
Especially compared to other major brands
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Broad Appeal
People of all ages and backgrounds
love building blocks! 
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Fomo
The uniqueness of NovaBrix create a real
talking point and drives FOMO
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Fun
Play is the best way to create positive memories of your brand

MORE BRANDS WHO HAVE GOT CREATIVE WITH NOVABRIX

NovaBrix White Holman Upfitting Truck
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HOLMAN A HEAVY DUTY GIVEAWAY
HOLMANA HEAVY DUTY GIVEAWAY

The Holman team used NovaBrix replicas of their distinctive Upfitting Truck Fleet as giveaways, including at the NTEA – Work Truck Week 2025. Just like the real ones, these NovaBrix trucks have super-grip tires, heavy bumpers and heavy-duty ladder racks.  

NovaBrix black Decorators Van building brick set created by Novelli for a Resene promotion in Mitre10 stores
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RESENE (NZ) COLOUR ON-THE-GO!
RESENE (NZ)COLOUR ON-THE-GO!

These eye-catching Decorator Van sets for Resene Paints were used as a GWP promotion through their DIY/hardware retailers Mitre 10, Mitre 10 Mega and Hammer Hardware stores.   

NovaBrix ute, forklift and flatbed truck building block sets created by Novelli for Mitre 10
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MITRE 10 (NZ) MINI VEHICLES
MITRE 10 (NZ)MINI VEHICLES

Three cute Mitre 10 branded vehicles to collect.  We developed a PDQ display so these lower priced items could be displayed near checkouts.

A replica racing car designed out of NovaBrix by Novelli for Repco
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REPCO (NZ) PRECISE DESIGN
REPCO (NZ)PRECISE DESIGN

We created a bespoke NovaBrix replica of Repco’s very own BT19 car.  This set required significant attention to detail as we perfected the specific design elements of this amazing racing car.

A NovaBrix replica of a Home Depot Canada store
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HOME DEPOT (CANADA) RECREATING THE ICONIC DEPOT
HOME DEPOT (CANADA)RECREATING THE ICONIC DEPOT

This 284 piece NovaBrix building block set is a new release for Home Depot Canada.  Featuring brand signage, two figurines, a pick up truck, trolley, pushcart and even a Canadian flag.  Enthusiasts of all ages can now recreate their beloved retail store in their own homes.

A replica of New Zealand's Eden Park Stadium made by NovaBrix
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EDEN PARK TRUST (NZ) A NATIONAL STADIUM BUILT BRICK BY BRICK
EDEN PARK TRUST (NZ)A NATIONAL STADIUM BUILT BRICK BY BRICK

We created a 740-piece toy version of the iconic New Zealand landmark, built block by block until it matched the original.

Eden Park Trust used the set in multiple ways including; gifts to the stadium neighbours, corporate sponsors and it was also sold through a major retailer, Kmart, who saw a great opportunity to support sports. 

This set was a perfect example of how NovaBrix are a powerful way to engage a wide range of audiences.

Rapid Response Team NovaBrix set
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RAPID RELIEF TEAM TO THE RESCUE
RAPID RELIEF TEAMTO THE RESCUE

A RRT Red Tent event is brought to life.  Destined for Australia, New Zealand, North America, France, Germany, Sweden this set was sold with all net profits being reinvested back into RRT to support their charitable efforts.

A Fonterra milking truck made from NovaBrix building bricks
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FONTERRA (NZ) MOVING THE NZ DAIRY INDUSTRY
FONTERRA (NZ)MOVING THE NZ DAIRY INDUSTRY

A replica of the recognisable Fonterra milk tanker.

A Fonterra milking shed made with NovaBrix building bricks
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FONTERRA (NZ) MILKING SHED
FONTERRA (NZ)MILKING SHED

The backbone of the New Zealand dairy industry was recreated in a NovaBrix set - complete with cows!

Bunnings forklift, cafe, playground, trolley and cargo truck made from NovaBrix building bricks
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BUNNINGS WAREHOUSE (AUS/NZ) BEEP, BEEP FOR BUNNINGS
BUNNINGS WAREHOUSE (AUS/NZ)BEEP, BEEP FOR BUNNINGS

We create a range of low-priced sets for loyal  Bunnings customers to collect.  The range represents various aspects that the stores are renowned for - including the cafe, vehicles and playground.

A NovaBrix Lowes Pro Supply Truck with a figurine
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LOWES PRO SUPPLY (USA) MINI TRUCK, EFFECTIVE MARKETING DELIVERY
LOWES PRO SUPPLY (USA)MINI TRUCK, EFFECTIVE MARKETING DELIVERY

This replica was a big hit for the Lowes Pro Supply team. It has been effectively used as a giveaway at trade shows to generate interest and excitement on their stand and as a reward to loyal customers and team members.

NovaBrix Ports of Auckland tugboat building brick set
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PORTS OF AUCKLAND (NZ) SUPPORTING NZ COASTGUARD
PORTS OF AUCKLAND (NZ)SUPPORTING NZ COASTGUARD

We collaborated with the Ports of Auckland to create a NovaBrix toy block tugboat, which is a replica of PoA’s own tugboats in Auckland Harbour. The profits from these sales were donated to the NZ Coastguard - a charitable organisation.