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VOLTEX MINI TOOLS PROMOTION

AUSTRALIA & NEW ZEALAND 

BRINGING HOME THE SMILES

Gift-with-purchase promotions are one of the most effective ways to drive short-term sales while strengthening brand loyalty. When done well, the promotional item doesn’t just reward the purchase - it reinforces the brand in a meaningful and memorable way.

In 2025, electrical wholesaler Voltex Electrical launched a major gift-with-purchase (GWP) campaign across New Zealand and Australia. Customers who spent $150 in a single transaction could choose a free gift from a range of 13 children’s tool-themed products, including mini tools and a toolbox.

Voltex partnered with Novelli to design, manufacture and deliver the promotional merchandise. The goal was to create a range of products that would resonate with Voltex’s core customer base - electricians - while reinforcing the brand in a fun and authentic way.

 

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Voltex tool set promotional banner

THE OPPORTUNITY

 Voltex wanted to create a promotion that would do more than simply reward a purchase - it needed to drive higher transaction values while strengthening the connection with their core customers.

Their goal was to encourage electricians across New Zealand and Australia to increase their spend by offering a high-value gift with purchase at a $150 threshold.

Importantly, the promotional items needed to feel relevant to their audience and aligned with the Voltex brand, rather than generic giveaways. Voltex were looking for a partner who could develop a range of engaging, high-quality products, manage the complexities of design, manufacturing and compliance for children’s items, and deliver a promotion that would work seamlessly across both markets.

This presented an opportunity for Novelli to create a thoughtfully designed merchandise range that would resonate with electricians and their families while helping Voltex achieve their sales objectives. 

INSIGHTS & DATA

Many electricians are parents, and the connection between their trade and their home life provided a powerful insight for the campaign.

Rather than producing generic promotional merchandise, Voltex wanted products that reflected their customers’ identity as tradespeople. A kids’ tool range allowed electricians to share their profession with their children, creating a strong emotional connection with the brand.

Several key factors shaped the strategy:

  • Purchase threshold: The $150 spend target was designed to increase average transaction value.
  • Choice: Offering 13 different gifts increased perceived value and encouraged engagement with the promotion.
  • Brand relevance: Tool-inspired toys reinforced Voltex’s identity as a professional electrical supplier.
  • Family appeal: Products designed for children extended the brand’s presence beyond the workplace and into the home.

This approach transformed the promotion from a simple giveaway into something customers genuinely wanted.

 

OUR SOLUTIONS

Novelli worked closely with Voltex to develop a cohesive range of children’s tool-themed merchandise that captured the spirit of the electrical trade while remaining safe, durable and engaging for kids. The collection included 13 different products, allowing customers to choose the item that best suited their family.

Our role included:

Product Design & Development: We helped develop a cohesive product range that looked and felt like a miniature extension of the real tools electricians use. This ensured the products felt authentic rather than gimmicky.

Custom Manufacturing: All items were produced with high-quality materials and finished with Voltex branding, ensuring strong brand visibility while maintaining a premium feel.

Safety & Compliance: As children’s products, the items needed to meet strict safety standards for both Australia and New Zealand. Our team managed compliance and testing to ensure all products met required regulations.

Promotion-Ready Packaging: Each item was designed to be appealing and easy to distribute, ensuring a seamless experience for staff and customers during the promotion.

By managing everything from concept through to manufacturing and delivery, Novelli ensured the promotion was ready to launch across both markets.


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OUTCOME

This campaign generated significant excitement before the promotion launched. Over 3,000 Kids Toolboxes and thousands more tools were claimed within the first 3 weeks of the promotion.  

The campaign successfully combined sales activation with brand engagement.

By offering a gift that reflected their customers’ trade, Voltex created a promotion that felt personal and relevant. Electricians weren’t just receiving another branded item - they were taking home something their children would enjoy.

The promotion delivered several key benefits:

  • Increased transaction values driven by the $150 purchase threshold
  • Strong customer engagement thanks to the variety of gifts available
  • Extended brand presence as the products were used at home by customers’ families
  • Memorable brand experience tied directly to the identity of Voltex customers

For Voltex, the campaign strengthened customer relationships while driving sales. For Novelli, it demonstrated the power of thoughtfully designed branded merchandise to create meaningful connections between brands and their audiences.