We Are

Caring Curious Courageous Creative Tenacious Energetic Unique Inspiring

"Our vision is to be the world's most
loved branded merchandise agency"

Our story

Our Story

Many brands fall into the trap of thinking that building an emotional connection with customers takes grand gestures and highly visible marketing activity. 

At Novelli, we have come to understand that the small and often personal moments have the most significant impact, which is why we are dedicated to creating meaningful branded merchandise that connects with people as humans and enhances their lives in a meaningful way. 

When combined with our unfailing passion for innovation and making sure nothing we do is ever cookie cutter, it is easy to see why some of the worlds biggest brands love working with us. 

Novelli has offices worldwide and capabilities across the whole life cycle of creative branded merchandise, from marketing strategy to delivery; this unique offering is something we are incredibly proud of.


New Zealand

United States

Our offices

Our Offices

Headquartered in the creative hub of New Zealand, our Auckland office is supported by offices in Melbourne and Chicago.

Our leadership

Our Leadership

Our team draws on broad talents, extensive experience, and above all else, a passion for doing great work.

Craig Pinker


William Mitchell


Sam Boakes

Business Development

Sam Walton